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View ArticleBeware of this trap if you use social media as an accountant
Accountants may not always be who they say they are online. If ever accountants needed proof that different social media platforms attract different people I think we now have it. A recent report in...
View ArticleUsing social media and Linkedin for business and not just fun
Have you ever thought you ‘should’ be doing more on social media and on Linkedin, but are not sure how or what to do? Or maybe you are very active online but are not getting the business benefits you...
View ArticleStop talking about your USP – it’s the same as other accountants
I’m often struck by the difficulty many accountants have when trying to identify what’s special about their firm or practice. Many assume that they do nothing different to any other accountant. Others...
View ArticleWhat’s better than saying that your business grows through referrals?
Are you like many of the accountants I meet who claim that most of their best new clients come through referrals? This is certainly great when it’s true. But when I dig a little deeper I find that it’s...
View ArticleWhy you should stop trying to build brand awareness for your firm
My advice here re building and promoting your firm’s brand is controversial. And of course there will be some exceptions. But I would urge you to read this post with an open mind before deciding...
View ArticleAvoid this mistake if you want more referrals
I wonder if you make an all too common mistake. We all hope that clients will want us to provide a range of services to them. And we hope that clients will recommend and refer us to other prospective...
View Article6 ways to show you’re not just another accountant
Imagine you are at an accountancy conference along with dozens, maybe hundreds of accountants from other practices or who run their own firms. Now imagine I have asked you to look around the room at...
View ArticleBeyond buzzwords and hype: Discovering what truly differentiates you from...
It’s another day, and I’ve seen another poorly thought through piece of advice for accountants to identify their USP. I have long disagreed with this generic idea of trying to identify your Unique...
View ArticleUnmasking the marketing bullies: how to spot and avoid their tactics
Regular readers will know that, on this blog I share, what I hope is, constructive and unbiased advice for accountants in practice. Today I offer you a cautionary warning about what have been termed...
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